David HodgsonValue creation & commercial growth partnerSaaS, Data & Insights, Intelligence
A note from me
If you are reading this, growth probably matters a great deal to you right now. Maybe it has stalled. Maybe you are about to back a business, enter a new market, or even let your sales leader go. Perhaps you are the sales leader carrying a number with nobody to think it through with.
I have sat on every side of that table. I started Amana because I have seen how much time and money is wasted building revenue engines, in founder led businesses and in large corporates alike.
When you work with me you get the truth early, from someone who has done the job.
Mistakes are costing founders, investors and shareholders huge sums of money, and costing the company’s employees their livelihoods. It becomes ‘the blame game’.
We exist to fix this serial problem.
Built from zero, more than once. UK, Europe & Middle East.
The growth partner I wish I’d had.
We help founders, CEOs, investors and sales leaders build revenue engines that are repeatable and scalable.
We are operators, not consultants.
Services
I want to…
Pick your need for a short value summary.
Two ways to start
Find the leak, plan accordingly, then execute.
For founders, CEOs, PE, VC, sales leaders and anyone who knows growth has stalled, but not exactly why.
Not sure which? Start with the Diagnostic. Everything it finds carries straight into the 30 to 90 day full service.
Monthly, quarterly, annually
Retained Growth Partner
For founders, CEOs, PE and VC. Senior commercial judgement, without hiring a full-time CRO or VP Sales. It could be as little as 5 hours a month.
What we do
- Set days each month with the CEO, sales leader and wider team
- Join leadership and board meetings as an observer, for objective revenue reviews
- Keep the forecast honest
- Help with the big calls on hiring, pricing, packaging and entering new markets
What you get
- Senior commercial leadership on hand
- For a fraction of the cost of a full-time hire
From 3 months · Monthly retainer · Commission · Equity (LTIP)
Local Market Entry, Middle East
For international businesses entering the Gulf. Test the market and win your first customers before you open an office or hire locally.
What we do
- Access to our network and counsel for your Middle East growth plans
- Test the market quickly and find your first customers
- Shape your regional strategy, open doors, join pitch meetings and help close
- Introduce partners, distributors and set up advisers
- Help you hire a local team when the time is right
What you get
- De-risk opening an office and hiring locally
- Real pipeline and first customers
- No office or local entity needed on day one
Weekly or monthly
Sales Leadership Coaching & Mentoring
For sales leaders from first line to VP, and the CEOs and investors backing them. An objective sounding board that makes your sales leaders sharper and more productive.
I wish I had more of this in the field.
What we do
- One to one sessions for first line managers through to VP
- Pipeline reviews, deal strategy, hiring and tough conversations, and much more
- Join a team meeting where it helps
- Rhythm set after a short assessment
What you get
- A more confident leader who makes better calls
- Strip the emotion out of it
- A team that hits its number more often
Per hire, or across a hiring plan
Talent Identification
For founders, CEOs, PE, VC and sales leaders about to hire or promote into sales.
Find, assess and secure the sales people who will actually hit the number, before a wrong hire costs you a year.
What we do
- Define what good looks like for the role, the market and the stage you are at
- Build the scorecard, interview plan and practical assessment
- Join interviews and run role plays with shortlisted candidates
- Assess internal talent for promotion and readiness
- Work alongside your recruiters, or our recruitment partners
What you get
- The right hire, made on evidence rather than instinct
- A repeatable hiring process your team can run without us
From 6 weeks, then as required
Sales Team Development
For sales leaders, founders and CEOs who want the whole team performing, not just the top two.
Build the skills, habits and rhythm that make a sales team consistently productive.
What we do
- Assess the team, deal by deal and skill by skill
- Build a development plan for each person and for the team
- Run practical workshops on discovery, qualification, negotiation and closing
- Coach on live deals and pipeline reviews
- Set the weekly rhythm that keeps the new habits in place
What you get
- More of the team hitting target, not just the stars
- Shared standards, a common language and a forecast you can trust
Included with every engagement
The Principles of the Revenue Engine
Building your supercar. How to build a commercial engine that converts. Five pillars, three foundations, and the numbers that prove it is working.
- The revenue equation
- Talent
- Enablement
- Marketing and demand
- Sales
- Customer success
- The foundations
- Measure anything, but not everything
- Commission planning and targeting
Free · No sales pitch
Start with a conversation.
Tell us where you are and where you want to get to. We will tell you honestly whether we can help, and how. If we can’t, we will tell you who can.
- Growth Review, 30 min
- Middle East Market Entry Check, 30 min
- Sales Hire Sense Check, 30 min
- Sales Leader Coaching & Mentorship, 30 min
The Amana Way
Five steps, the same every time.
Whatever the service, the work follows the same path and framework, so you always know where we are. See the example below.
Listen
Your goals, your people, your timeframes.
Week 1Diagnose
Numbers, pipeline and team, honestly assessed.
Weeks 2 to 3Planning
The priority fixes, built with your team.
Weeks 3 to 4Execute
Rhythm, coaching and habits that stick.
Week 5 onwards, and repeatHand over
An engine that is well oiled and runs without us.
Final weekYou keep every tool, template and playbook we build together. Repeatable & scalable.
Tools to use now
Free discovery sessions
Start with a conversation. No sales pitch.
Short, practical sessions. You leave with something useful whether we work together or not.
Middle East Market Entry Check
Is the Gulf right for you now, and how to start.
Book this session →Sales Hire Sense Check
A second opinion before you make a senior sales hire.
Book this session →Sales Leader Coaching & Mentorship
Talk through the number, the team, the board. Need to vent without repercussions?
Book this session →Contact
Let’s talk. Max 20 to 30 minutes. Book now!
Tell us where you are and where you want to get to. We will tell you honestly whether we can help. If we can’t, we know someone who can.
Not ready to book yet?
Tell us where you are, and we will come back to you personally.
Six quick questions, about a minute. Or pick a time now.
Thank you
We have your details and will be in touch shortly.
If it is urgent, book a time now or email info@amanagrowthpartners.com.