Insights
Straight answers on building a revenue engine
Practical answers to the questions founders, investors and sales leaders ask us, across the UK and the Middle East. Every figure is sourced.
UK · 29 October 2026
What does a bad sales hire really cost a UK business?
Most businesses count the salary. The real bill is the selling time lost while the seat produces little, sits empty, and then ramps up again.
Read the answer →Middle East · 29 October 2026
How to start selling in Saudi Arabia without opening an office
Saudi Arabia is one of the fastest growing markets in the region, and one of the easiest to get expensively wrong. Here is how to test it before you commit.
Read the answer →UK & Middle East · 29 October 2026
Why your sales forecast keeps missing, and how to fix it
Fewer than half of the deals in a typical forecast ever close. The problem is rarely the maths. It is what counts as a real deal.
Read the answer →UK & Middle East · 29 October 2026
What should a PE firm check in a sales engine, before and after a deal?
Returns now depend on revenue growth more than ever. Yet the sales engine is often the least tested part of the investment case.
Read the answer →