ROI calculator

What could a stronger revenue engine be worth to you?

Pick the business most like yours and the answer appears straight away. Then change any number to make it yours. Every box explains what it means and where to find it.

1. Start with a business like yours

2. Make it yours (optional)

Currency Annual revenueYour total sales last year. We use it to show the uplift as a percentage. Qualified pipeline created per yearThe total value of real opportunities your team creates in a year, where there is a genuine buyer, need and budget. It is in your CRM. Only know a quarter? Multiply it by four. Win rate (%)Out of every 10 qualified opportunities, how many do you win? 2 out of 10 is 20%. Average deal sizeThe typical first year value of a deal you win. New business revenue divided by the number of new deals. Average sales cycle (days)Days from the first proper conversation to a signed contract. Valuation multiple (investors only)What the business would be valued at, as a multiple of revenue. Not an investor? Set it to 0.

Not sure? Use your best estimate. Nothing you type is sent or stored.

Which improvements do you want to include? Switch off anything that feels unrealistic for you.

Win more dealsHigher win rate from the same opportunities Bigger dealsHigher average deal size More pipelineMore qualified opportunities each year

How the scenarios are worked out

Improvement	Conservative	Expected	Strong
Win rate	+2 points	+4 points	+6 points
Average deal size	+5%	+10%	+15%
Qualified pipeline	+5%	+10%	+20%
Sales cycle	5% shorter	10% shorter	15% shorter

Extra revenue = more qualified deals, won more often, at a higher value, compared with what your current pipeline and win rate deliver. Only the improvements you switch on are counted. Value created = extra annual revenue multiplied by your valuation multiple. These are planning assumptions, not guarantees. Your results depend on your market, your team and how quickly changes are made.

Want to test these numbers against your real pipeline? Bring them to a free 20 to 30 minute call.

Let’s talk. Max 20 to 30 minutes. Book now!